MERIDA EXTREMA, one of the most popular premium acoustic guitar lines in China, with sales of over 35,000 units annually, is setting its sights on global expansion. Although the company has sold guitars around the world to many well-known brands as an OEM supplier, it is working to establish its own trademark with a distinctive line of instruments that combine playability with visually striking inlay work. “Our goal is to become a successful Chinese brand breaking into new territories,” says David Yu, who is directing the global marketing effort. “We respect our competitors but feel we’ve something unique and inspirational to offer.
”Merida Extrema guitars are being produced in a humidity-controlled plant in the Jiangxi Province, outfitted with advanced CNC machinery, laser cutting equipment, and an automated finish line. By any objective measure, the operation compares well with the world’s best guitar factories. The sleek new facility underscores the Merida Extrema emphasis on quality and distinguishes it from the legion of Chinese manufacturers who prioritize price points. The results of this approach are evident in the latest “Brahma” series instruments, which are made from top-quality tonewoods and include contemporary features such as a radiused armrest for player comfort, and a unique bridge, designed to enhance top vibration. Yu states, “The goal has been to build an instrument that provides inspiration for the players.”
This guitar is uniquely constructed and open sounding and resonant. The armrest and the elegant sound ports are combined into each other making playability and sound monitoring a needed features for today’s players. The. guitar also has a contoured edge where the guitar meets the body. These features are generally found of very expensive guitars. The body shape is similar to a Grand Auditorium shape and with stunning inlay work on the front and back of the guitar.
Given the price point this guitar is truly worth much more than its price tag.
A Complimentary Hard Case is provided with this Guitar purchase that also ensures protection during shipment
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